Our Process
Our team has been working with hundreds of child care centers just like yours to help them increase enrollments and build long waitlists.
Our Team Is Yours Results-Driven Marketing Partner
There are two types of digital marketing agencies…
The first ones are deliverable-based agencies. They focus on ticking off their to-do list things that you wanted ticked off. You want blogs for your website? How about daily social media posting? Or what about creating a list of keywords for your articles?
These are mostly the activities deliverable-based digital marketing agencies will do for your money. They’re also great if these are the services you’re after for your marketing efforts or if you’re just getting started and you’re trying to set the backbone of your marketing.
The second type of digital marketing agency—and this is what No Joke Marketing for Child Care is—focuses on one thing, and one thing only: driving RESULTS.
What kind of results does your child care center need? Do you want more leads that turn into customers? Do you want to increase conversions from your existing email database? Do you expect more sales conversions from your Facebook Ads campaigns? This is where we can help.
How We Work
If you’re after results, our team will sit down with you to discuss two important things:
The first is very important. We need to talk about how long your average student stays with you and the total amount he or she will spend during that time. No Joke Marketing for Child Care doesn’t have one magic number that works for everyone. It all depends on how much you charge for your program and and how long students usually stay in your center. But the only thing you need to keep in mind is that smaller budget generates smaller results… If your student’s lifetime value gives you $50,000 in gross profit, would you be willing to invest $3,000, even $6,000 to get that student?
We think you already know the answer to that question…
No Joke Marketing for Child Care is big on partnerships and we love starting relationships. Once you commit to us, we’ll work hard during the first 90 days to drive results and help you get more enrollments.
Our Process Is Straightforward
Your Ideal Parent
To craft the perfect marketing plan for your business, you must know who qualifies as your perfect student and who qualifies as an ideal parent for your center.
No Joke Marketing for Child Care calls this part persona development in which we zero-in on the typical characteristics of your ideal parent you should be marketing to.
There are different different demographics of parents and families who enroll their children to your child care center. They are at a different stage of the buying cycle and they have different motivation, goals and challenges. We go deep into this process so that we can craft the ads and messages that resonate with that particular parent persona.
Facebook Advertising +
Google AdWords
After fully understanding the results you’re after, we start with paid traffic and advertising. From there we execute our well-thought out game plan to optimize your pay-per-click campaigns. The plan includes a laser-focused targeting strategy that taps into the types of parents that are most likely to enroll their children to your center in the near future.
With Google AdWords we can tap into the intent-based marketing, targeting people already looking for your type of programs. And with Facebook Advertising we can hyper target your ideal parent persona. And the end result is that you get in front of the right people at the right place, at the right time.
Marketing Automation
What happens when a new parent raises their hand? Who follows up with them immediately? Our guess is no one. At least not in minutes. This is where email marketing and marketing automation come in. They help you follow up with parents in real time and nurture those not ready-to-buy yet into new enrollments and then promoters of your center.
While social media engagement is on top of the digital marketing food chain, 26.8% of small businesses still use email marketing. And for a reason! We combine email marketing with text messaging and voicemail to maximize your results.
What Comes Next
After driving results for your center with deploying our proven marketing system, we take a quick, short step back to review other areas we can help you with. Before driving you results, we will not work on anything else even if you ask us to.
The only way we stay in business is when our members continuously get the results and grow. However, the team at No Joke Marketing for Child Care has a top-notch experience in SEO, content marketing, social media engagement strategies and other marketing tactics that support your overall marketing efforts.
Is This Really Working?
We’re not a one-trick pony. No Joke Marketing for Child Care has been working with child care centers for a number years and we understand each one of them down to the core. That’s why you’re guaranteed to get your campaign up and running quickly. We know your industry.
You can expect to get the best source of quality traffic that matches the type of parents that you’re after. We know what has been working in the past—we have a long list of successful campaigns that we can replicate which gives us a great head start when you join.
Money-Back Guarantee
And because we know that our process works 100% of the time, we offer an iron-clad money-back guarantee to your investment.
If for some reason the campaigns we’ve created for you are not delivering the results within the first 90 days, YOUR MARKETING PARTNER INVESTMENT is on us.